WASHING: LET'S GET TECHNICAL

Caring for a fine shirt is an art form.
But don't worry – we've got the perfect formula.

- Always turn your shirt inside out before washing – this simple gesture makes all the difference.

- Delicate cycle at 86°F, no chlorine, and wash similar colors together.

- Iron inside out at 230°F, and you're good to go.

Your shirt will maintain its splendor for years to come.
You can't go wrong following these simple yet essential rules.


DRYING: THE CRUCIAL STEP

The foolproof way to perfect drying: forget the dryer.

Here's why:

- Air drying preserves your shirt's shape
- You avoid unwanted wrinkles
- The fabric breathes and maintains its original character

IRONING: THE ART OF REFINEMENT

What's the detail that makes all the difference? A perfectly pressed shirt.

Always iron inside out – this prevents those telltale shiny patches that betray amateur pressing.

Set your iron to low heat, start with the collar and cuffs, then finish with the body of the shirt using fluid movements. These few minutes of attention make the difference between looking just okay and looking impeccable.

Looking for an alternative to ironing?
Here's an insider tip: hang your shirt while it's still slightly damp on a hanger, and smooth out wrinkles with your hands.


OPTIMAL STORAGE

Hang your shirts on proper hangers.

Choose a cool, dry space.

Avoid direct sunlight.

Give your garments room to breathe.